LabMag: Between everyday lab life, high standards and change
LabMag: Between everyday lab life, high standards and change
There are plenty of new SKUs. What is rarely discussed honestly, however, are the tangible changes behind them. A digital magazine from dentona addresses precisely this: for over a year now, LabMag has been deliberately straying from the beaten track of traditional product communication.
The eleven issues of LabMag published to date have focused on the realities of dental technology. They cover the advent of AI and technological change, but above all the fundamental issues facing dental laboratories on a day-to-day basis: skills shortages, economic pressures, equitable access to care, and how collaboration between laboratories, dental practices and industry is evolving. dentona provides the platform, whilst specialist journalist Annett Kieschnick ensures depth and structure in the content. She frames the topics with journalistic objectivity – factually, analytically and occasionally provocatively, but always closely aligned with the day-to-day reality of the dental laboratory. “Dental technology is changing in many areas simultaneously: technologically, economically and socially,” explains Julian Schaumann (dentona AG). “We wanted to create a space that reflects these dynamics, sparks discussion and allows for different perspectives.” LabMag is published digitally and is aimed at dental technicians, dental laboratories and the entire dental industry.