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Two worlds, one craft: how dentona combines tradition and innovation
- 7 July 2025
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Pia Kulas
Two worlds, one craft: how dentona combines tradition and innovation
The future needs roots - this idea characterises our thoughts and actions at dentona. Today we would like to explain why we believe in it and what is behind our new #zweiWelteneinHandwerk campaign.
As a family business, we have come to a clear realisation over the decades: The best solutions are created when proven craftsmanship meets digital innovation. That is why we have deliberately chosen a path that keeps both worlds strong. While other companies specialise or break completely new ground, we focus on continuity and progress at the same time. This makes us unique in the industry.
Discover the full campaign: "Two worlds, one trade"
Why we need both worlds
Dental technology is and remains a craft - even in the digital age. The dental technician's precise hand, the ceramist's eye for detail, the feel for materials that we learn during our training and the master craftswoman's experience: none of this can be replaced by software. At the same time, digital technologies open up completely new possibilities: more efficient workflows, reproducible results, impressive materials. Why do without one or the other? At dentona, we combine both.
Our ZERO plasters have been setting standards in the analogue world for years. Our optiprint-resins are revolutionising 3D printing. Both carry the dentona DNA: precision, reliability, quality.
Examples of our philosophy
- PINDEX & didex: Our PINDEX system has been the standard for saw models for decades. With the didex software, we bring proven precision into the digital world.
- Model production: Whether with our expansion-free ZERO-rock or optiprint mattec for 3D printing - both methods lead to high-quality models. The choice is yours.
- Variety of materials: From classic plasters to milling blanks and 3D printing resins - we develop and produce materials for every workflow, for every requirement.
Our campaign: #zweiWelteneinHandwerk
Over the coming weeks, we will be celebrating this philosophy and dental technology with a campaign. From short, inspiring teasers to detailed product examples and authentic user testimonials. The aim: to show you that you can opt for success - for the best of both worlds.
Keeping both worlds strong - that's our secret
While others complain that analogue markets are dwindling, we are growing in both areas. Our recipe for success: we have both worlds under control and give you the freedom to work flexibly.
We also know that the speed of new technologies can quickly become unsettling. We think: first we need to understand and then we can act. Together. Step by step, we accompany you in discovering new technologies and at the same time perfecting tried and tested methods. Would you like to find out more about our philosophy? On our campaign landing page you will find all the details, user testimonials and concrete examples of our "two worlds" philosophy.
Further contributions
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